Rolling Papers

On January 1, 2014, Colorado witnessed the start of legal recreational marijuana sales. As the epicenter of this “green rush” drew global attention, The Denver Post took a pioneering step by appointing the first-ever marijuana editor at a major media outlet. This move was not only a societal experiment but also a strategic gamble for the struggling newspaper industry, hoping to capitalize on the thriving marijuana market. Ricardo Baca embarked on documenting this historic moment with a team of conventional staff writers and out-of-place freelancers for The Cannabist. The publication covers policy updates, strain evaluations, parenting tips, and edible recipes, marking a new era in cannabis journalism.