99 Francs

In Paris, France, during 2001, Octave Parango is a young ad executive at the Ross & Witchcraft agency, leading a self-destructive life marked by cynicism, recklessness, and indulgence. As he tackles the challenges of creating a campaign for a new yogurt brand, he is compelled to confront the significance of his profession and reassess how he interacts with the people affected by his self-centered way of living.